![]() ![]() "What we found," he says, "is that classical customers are not sitting in an elite corner somewhere. Jonathan Gruber, head of classical, Apple MusicĪccording to Gruber, Apple's research has found that far from being music snobs, classical fans actually listen to many more kinds of music than listeners to other music genres. They're the ones who listen to the widest variety of genres, way above the average of your average listener of music. They're actually the biggest music fans there are. 5 "Emperor" - for which there are 817 (!) recordings available - the app provides a brief text introduction to the work, a human curator-recommended "Editor's Choice" recording, several "popular recordings" of the piece, and then a list of some related works, including recordings of other Beethoven works for piano, as well as suggestions of other pieces by other composers (Mozart, Mendelssohn, Brahms, Saint-Saens) that might appeal as well.Ĭlassical customers are not sitting in an elite corner somewhere. ![]() For popular pieces of music, such as Beethoven's Piano Concerto No. In my exploration of Apple Music Classical, the app usually gave me the results I sought on the first search attempt. Instead, I get a recording of Chopin's Nocturne Op. After I search "Beethoven Symphony 9," the first hit I get is not a symphony, not a piece for orchestra, and not even music by Beethoven. (Not bad, considering that Karajan recorded the Ninth Symphony four times over his career.) If I were a newcomer to classical music, I wouldn't get much information about this recording, nor would I have much in the way of guided pathways to aid further exploration. The first match I get on Spotify is conductor Herbert von Karajan's 1984 recording with the Berlin Philharmonic. On any streaming platform, I get back hundreds - and sometimes thousands - of results. Some services have improved significantly, while others have not.įor one example: Say I want to find a great recording of Beethoven's grand and glorious Symphony No. The last time I wrote at length about classical music metadata and streaming services was back in 2015 - an eon ago, in technical terms. As a creator, it is beyond exciting that we can now share this incredible experience through Apple Music.The Record Why Can't Streaming Services Get Classical Music Right? There is a unique experience of being able to fully immerse myself in music that, although is familiar, suddenly sounds new, fresh, and immediate. With this work I have found myself falling into albums I love. This is a quantum leap in technology – I have so far had the pleasure of mixing some of the greatest artists in history in Dolby Atmos. From the feeling of hearing your favorite artist in the same room as you, to the experience of sitting directly in the middle of a symphony orchestra, the listening experience is transformative and the possibilities for the creator are endless. ![]() Now with the dawn of immersive audio, we can take the music lover inside the music. Grammy Award-winning producer, songwriter, and composer Giles Martin said: “Since recording began, artists, producers, and engineers have tried to paint pictures with sound, transporting listeners to worlds they never knew existed, even when the sound came from a single speaker. ![]()
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